Social media is a guilty pleasure, and marketers are going all out with their tactics to capture leads through social media. However, not all best social media strategies bear fruits. Some social media plans fail before they even start, and the rest show no significant result. According to ecmetricts, most social media strategies fail because marketers don’t know how to engage with their audience.
In this blog post, we will share the best social media marketing strategies for holiday marketing. These tricks will help you reel in more customers on a smaller budget.
Best Social Media Strategies for Facebook and Instagram
1. Run Ads through Ads Manager
Most small business owners “boost post” on Facebook and expect customers to engage with their ad. This is not the best social media strategy because you don’t have a clearly defined target audience. On the other hand, running ads through Facebook’s Ads Manager is a great way to generate leads. The Ads Manager has more options for targeting customers, including their age, gender, location, and interests.
2. Target Customers through “Liked Pages”
If you didn’t know this before, you have missed out on many potential leads. Facebook has a nifty feature, where you can type in the name of your competitor or a Facebook page with whom your business shares an audience. From here on, this social media tool will target customers through their liked pages, bringing in more relevant leads that are more likely to convert.
3. Target Lookalike Audience
Once you have generated a good amount of leads or engagements through your previous ads or promoted content, it’s time to automate the process. Facebook has an option to target the 99% lookalike audience of your previous ad. This way, you will have more reach while spending less money and time on targeted ads.
Best Social Media Marketing Strategies for LinkedIn and Twitter
Do A/B Testing On LinkedIn and Twitter
When you are not sure about an ad’s design and copy, it’s best to do A/B testing. The key to A/B testing is creating the same ad twice with some change in copy or visuals. You can then see which ad performs better with which demographic and location.
4. Finally, Get Up Close And Personal
You will not see the results you desire from your holiday ads unless you have a social media strategy. While most brands focus on using social media strategies that worked in the past, you should focus on the present. By making creative content with an emotional appeal and monitoring ad performance daily, you can see exciting results from your social media marketing campaigns.
The Final Verdict
While all the social media marketing strategies mentioned above generate heavy conversions, getting personal with your ads is very important. Make your target audience feel that the ad they are watching is designed specifically for them. This can prove to be a beneficial social media strategy for holiday marketing and also for the long-run. However, if you are new to social media marketing, you shouldn’t take a gamble and experiment. Refer to the experts at the best social media marketing agency, what strategies and content would work best for your business and what you need to do to get the results you desire.