Video and marketing go hand in hand. From TV-based commercials in 1960 to YouTube, Snapchat, and even Facebook live have given marketers are trusted and shareable medium. Video marketing has begun to develop its root in the digital world, and consumers are more interested in motion graphics than static pictures. Here are five reasons why video marketing is so important.
5 Reasons Why Video Marketing Is Important
Video marketing has been the most powerful medium of advertisement since 1941. Due to digitalization, video marketing has gone beyond television commercials. Globally, people spend 6 hours and 48 minutes per week streaming various video content. Most of this time is spent on online videos. So, here are five reasons to invest in video marketing.
1. Boosts Conversions
Videos can make you a lot of money. Adding a video to the landing page of your website can boost conversions by 80%. This is because videos capture the viewer’s attention. Launch a Facebook ad with video, and your customers will reach out to you. Furthermore, studies show that 74% of users buy a product after watching a video about it.
2. Great ROI
According to Video Marketing Statistics 2020, 83% of businesses say that video marketing has a great return on investment. Although video production is not affordable for everyone, various online tools have made video marketing cost-effective.
3. Video Builds Trust
Trust is the foundation of conversions and sales. In current times, customers have many choices. The only reason people buy from a specific brand is because of trust. Video marketing is a great tool for cultivating trust. You can approach YouTube content creators for paid promotion, and their followers will consider buying your product. This is because people are influenced by YouTubers, and you can leverage this influence for your promotion.
4. Google Loves Videos
Videos allow you to increase the time spent by visitors on your website. Therefore, longer exposure signals the search engine that your website was relevant to the search query. Moovly shows that you are 53 times more likely to rank on Google if you have a video embedded on your website. Since Google has bought YouTube, you can expect the relevance of videos in Google rankings.
5. Mobile Users Love Videos
If you are wondering why video marketing is important, it’s because it appeals to mobile users. 90% of consumers watch videos from their mobile devices, and mobile views have grown by more than 233%. YouTube reports mobile video rise by 100% every year. This is because mobile devices are convenient. In fact, 28% of sales are made through a mobile device. This statistic should make the positive impact of video marketing on conversions clear.
Wrapping It Up
Video marketing is the best way to capture your consumer’s attention. The increasing view time of videos has captured the attention of marketers. It is expected that a million minutes of videos will be moving across the internet in 2021. So it’s clear that if your brand doesn’t incorporate video marketing, you will be left behind. At Radvine Marketing, we have an expert team of video marketers that can run your video ads on social media and other platforms. With extensive experience and a passion for going above and beyond, Radvine marketing has delivered exceptional results for its clients. If you are looking for a marketing agency you can trust, Radvine marketing should be your number one choice.