Marketing strategies have evolved over the years, and in today’s culture, customer testimonials play a more critical role than ever. Modern consumers are savvier with their research and purchases and are more trusting of other consumers than marketers. Testimonials provide the consumer with actual feedback from real customers, in their own words. These customer testimonials can come in several different formats and are essential tools for your marketing strategy.
Why Testimonials Matter
A testimonial shows the customer that someone has already tried the product or service and loved it. Some customers may be wary of being the first to try something new, so if someone else has already tried it and shared their positive experience, others will be more likely to buy as well. Testimonials reduce the perceived risk of a product or service, assuring the consumer that it’s tried and tested. High-quality testimonials can help you attract and retain more of the high-quality customers in your target audience.
How to Use Testimonials
It’s important to note that a testimonial is different from a review. You don’t have as much control over reviews, as they are independent customer feedback, and can be positive or negative. In a testimonial, on the other hand, you have the chance to present the best reviews or quotes from your best customers.
You can choose to share some of your best reviews, or you can take this a step further and create great testimonials from these reviews that genuinely showcase and promote your brand. Ask some of your best customers if you could share a quote from them or interview them about their experience. Ask insightful questions so that you have plenty of content with which to work. You want your testimonials to be convincing and relatable instead of sounding fake or too good to be true.
Testimonials can be short blurbs or can make up a whole blog post. They can take the form of interviews, video of customers using your product, audio files of your customers, and more. Use the testimonial type that’s going to attract your target market and fit in with your style.
For help with customer testimonials and marketing that will get your business noticed, reach out today to RadVine Marketing.