How Are Videos Effective For Social Media?
In recent years, video content has exploded over social media. Be it Facebook, Twitter, Instagram or YouTube, social channels are highly video-focused these days. All these platforms have millions of users—all of them contributing immensely towards video…
The Key Elements of Effective Web Design: User Experience
Studies show that 40% of users exit a website if the page takes more than 3 seconds to load. Similarly, web design elements like content, link strength, keyword usage, internal navigation, and social sharing – all affect user experience. One fool-proof way to…
The Key Elements of Effective Web Design: User Interface
Did you know that 79% of all web users exit a brand’s website in seconds when they are unhappy with the brand’s web design? Here’s more alarming news – mobile users are 5X more likely to do this if websites aren’t properly optimized for mobile. When it comes…
The Key Elements of Effective Web Design: Designing With a Purpose
The online space is ever expanding with more businesses, content creators, and new technology. To create a bond or persuade someone to take action halfway across the world and to tell your story, you have one website. How can you best design your site so that…
Warning: Losing Money by Not Implementing Web Strategy
Most clients I have discover meetings with always say the same thing when it comes to updating their website. The simple response is; I have a website so why do I need to update the look or functionality of it. The simple fact, is that marketing and sales is…
4 Promotional Strategies for Your Business
Product promotion is an essential part of your business. Businesses suffer when management takes a passive role in marketing. To produce a comprehensive and active promotional strategy for your business, follow the tips below. 1. Product…
The Secret of Logos
Logos are some of the most effective marketing tools in the advertising world. When creating a logo for your business, it’s important to consider a few basic rules. Developing an effective logo will ensure brand recognition and create familiarity for…
What You Should Know About Valentine’s Day Marketing
Consumer studies have shown that men and women shop differently for Valentine’s Day. Women buy for more people but spend less overall. Men spend more, but with a focus on less people. Men are also most apt to visit specialty jewelry or boutique stores. How…
Location Targeting Customers with Geo-Fencing and Geo-Framing
Your customer just walked into the competitor’s store. Wouldn’t it be great if you could call them right now and tell them about the special you’re offering? Or maybe it’s been a while since the customer shopped with you and they just walked past your…